If a performance-based model were to be created in South Korea, I thought, it would be a K-pop idol group. This was also a time when many around the world were saying the only replacement for the demolished musical industry is live performances. But K-pop idol groups had an advantage, in that they had many opportunities to diversify revenue streams and their fans were extremely passionate, allowing concerts to compensate for the dropped album sales. Why did you decide to form an idol group?Īt the time that I started my company, physical album sales were abruptly going down and digital sales were not coming up to compensate. When you started Big Hit, you could have gone down many paths in pop music. From there, through auditions, we discovered and added members that had more of an idol-like quality to the group. At that time RM, Suga, and J-Hope stayed back, and they remain BTS’s musical pillars. Because many trainees wanted to pursue hip-hop and didn’t want to be in an idol band, they left.
But when I considered the business context, I thought a K-pop idol model made more sense.
I had considered putting together a hip-hop crew, not an idol group. How did you find and train the seven members of BTS?īang Si-Hyuk: One of our producers, Pdogg, brought RM’s demo tape to me and said, “This is what the young kids are into.” RM was 15 at the time. TIME: K-pop is distinctive for its trainee system, in which aspiring “idols” train for years after being scouted and before being introduced to audiences. “If you were to ask, will they sing in English? How long will they be in the U.S.? Will they sign with a major label? I would say the artist needs to make the best decision at each moment, and I can’t say what they should do,” he said.īelow is a translated and condensed version of Bang’s conversation with TIME. He also cautioned against making predictions about the future. Humble about his influence and eager to make his role clear, Bang highlighted his luck and timing, and tried to pin down what makes BTS unique. Loyalty built through direct contact with fans had a lot to do with that.” He cited Disney and Apple as examples of brands that have built similarly committed fanbases and complex universes, but stressed that to him the product - the music itself - is paramount. market was achieved by a formula different from the American mainstream formula. “But what I can say is that BTS’ success in the U.S. “It’s difficult for me to say things like A led to B,” he said. Therefore this does not include the mixtapes by RM, Agust D, and J-Hope.Over the course of an hour and a half, Bang opened up to TIME about the genesis of BTS, the difference between Western artists and the K-pop model and the surprises he’s encountered in the K-pop industry. To be considered a soloist their album must exist in physical form, and have been preformed on a music show. ** Solo artists who have only released music digitally and through streaming will not be considered for this profile. Any artist under one of HYBE Corporation’s subsidiary’s will be mentioned on their original company’s profile. * Only artists that debuted under Big Hit Music will be mentioned on this profile. Other Big Hit Music Sub-Labels, Subsidiaries, Divisions, and Joint Ventures: Members: Hyun ( 8Eight) and Changmin ( 2AM)īig Hit Music Artists Who Did Not Debut Under Big Hit: Members: Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-ki.ĭate Of Inactivity at Big Hit: February 2018 Members: Soobin, Yeonjun, Beomgyu, Taehyun, and Huening Kai Members: RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook Members in the Final Lineup: Jiyeon, Zinni, Dahee, and Miso. Members: Jokwon, Changmin, Seulong, and Jinwoon Members: Lee Hyun, Joo Hee, and Baek ChanĬurrent Company: All of the members are under different companies, but 2AM is not disbanded
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